Offer Creation Framework
Nine offer types, the one rule that separates an offer from a pitch, and eight steps to build your first one. Take it into Claude and have an offer written by the end of the afternoon.
An offer is something that gives your prospect value without asking much of them — not much time, effort or money. It can be as simple as a guarantee or as complex as a working tool.
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What's inside.
The first law. Your offer has to deliver value whether or not they ever buy. If it only makes sense after a contract, it's a pitch.
Nine offer types with real examples of each — value, risk, access, research, product, sample, audit, benchmark, co-built.
Three ways to put the offer into Email 1, and why 91% of replies come there.
Eight steps and five prompts that take you from ICP to written offer.
Written for people running outbound. If you have a list and a channel but you're not getting enough engagement, this is the gap it fills.