Nobody replies to a pitch.
They reply to an offer.
One hour with Kunal Jaju. You leave with three offers written down, scored against each other, and ready to test on your next campaign.
An offer is not your service.
It is the reason a stranger replies.
An offer is the thing you add to an email, a LinkedIn message or an ad that gets a prospect to raise their hand. Not a pitch. Not a discount. Something they would want even if they never bought from you.
That is the first law: the offer has to deliver value whether or not the prospect ever buys. If it only makes sense once someone signs, it is a sales pitch with a bow on it, and cold prospects can tell.
The Offer Creation Framework is how Side Kick designs offers. Nine types, from a done-for-you sample to a peer benchmark to a co-built asset. Three ways to structure the email around one. One rule for testing it. This clinic is the framework applied to your business, with us in the room.
Side Kick's Offer Creation Framework is published in full. Get it as a Markdown file, hand it to Claude, and work through it in your own time. The clinic is for when you want it done in an hour with someone who has run it before.
Book it if one of these
is already true.
Your cold emails describe what you do and end with a request for a call. The reply rate says nobody cares.
You have one offer. It worked once, and it has been quietly decaying on every fresh list since.
You know you need an offer, and every idea the team comes up with is a discount in disguise.
One hour,
spent like this.
Who you sell to, what they are measured on, what you can deliver cheaply that others cannot. The same questions every time, so nothing stays in your head.
The framework in brief. The first law, the nine types, and which three or four of them fit a business shaped like yours.
We put six to eight candidate offers through the evaluator we built for this: an AI application that scores each one on value to the prospect, cost to you, proof you can show, and how easy it is to test.
You pick three. For each one: the line you would put in an email, the action that signals interest, and the number that tells you whether it worked.
The seven questions on the booking form are the prep. Answer them and the full hour goes on your offers instead of on background.
You leave with
something you keep.
Each one in the form you would put in an email: what the prospect gets, why it is worth a reply, and what it costs you to deliver.
Every candidate we evaluated, with its scores, including the ones you rejected. Useful the day the winner stops working.
Which offer to test first, against what copy, and the reply and meeting rates that mean keep going or kill it.
Kunal Jaju, Founder
Kunal runs the Offer Creation Framework on every Side Kick campaign and designed this clinic around it. He has built outbound systems for fintech, deep tech, nutraceuticals and enterprise SaaS across India, Southeast Asia and MENA. He runs this clinic himself. There is nobody else on it.
Book the clinic.
Bring whoever writes the emails.
One hour on Zoom, $495. You can add guests when you pick your time. If you leave without three offers you would actually test, email me and it is refunded in full.
You pay first, then pick your time. Both take about two minutes.