Boost LinkedIn Ad ROI and maximize your marketing budget. Compliment Inbound with Outbound using Marketing Automation.

Introduction

B2B marketing teams are constantly seeking ways to maximize their marketing budgets and achieve better returns on investment (ROI) from their LinkedIn Ad campaigns. By complimenting their LinkedIn Ads with outbound plays (and a bit of marketing automation), they can enhance their campaigns and drive more meaningful engagements with potential leads.

This blog provides a comprehensive approach to targeting companies that engage with your LinkedIn Ad campaigns, and drive meaningful conversations with them through various outbound channels.

Breaking Down the Expectations From LinkedIn Ads

Many marketers assume that LinkedIn Ads will directly generate leads, but that’s not the case. Here’s what you need to understand about the real value of LinkedIn Ads and how they fit into a broader marketing strategy.

LinkedIn Ads: Building Trust, Recall, and Authority

1. Generating Leads Directly from LinkedIn Ads is Challenging

Due to high competition and limited targeting options, relying solely on LinkedIn Ads for direct lead generation is often ineffective. Instead, LinkedIn Ads should be seen as an inbound marketing tool. They excel in creating awareness and establishing your brand's authority within your industry. By consistently appearing in front of your target audience, LinkedIn Ads help build trust and recall, laying a solid foundation for future interactions.

2. Building Trust and Recall

LinkedIn Ads are more effective for building long-term relationships rather than instant conversions. They help your brand stay top-of-mind, which is crucial when prospects are ready to make a purchasing decision. This ongoing visibility and authority-building are essential components of a successful inbound marketing strategy.

Addressing these challenges is crucial for improving your marketing ROI and driving more qualified meetings. By understanding that LinkedIn Ads are part of your inbound marketing efforts and integrating them with a well-targeted outbound marketing strategy, you can create a cohesive approach that leverages the strengths of both. This synergy between inbound marketing vs outbound marketing ensures that your investments in LinkedIn Ads lead to tangible business outcomes.

Overview of Side Kick’s Outbound Marketing Automation Workflow For LinkedIn Ads

Side Kick’s outbound marketing automation workflow is designed to streamline and enhance your LinkedIn Ad efforts, ensuring that you target companies that are ready for you and engage them effectively. Here’s a comprehensive look at the workflow:

Identifying and Filtering Target Companies

Efficient targeting is crucial for the success of any outbound marketing strategy. You can filter companies based on key criteria such as the number of employees, industry, team size, technographic data, etc. This precise targeting ensures that you focus your efforts on companies that are most likely to convert.

Side Kick can use Apollo to gather detailed information about potential leads, including industry data and employee count. Then, it uses Sales Navigator to identify key decision-makers within the target companies, supporting targeting precision.

Example:

• For instance, we determined that Anaconda is a good match for us based on their team size and ABM usage, while Canvs AI did not meet our criteria.

Enriching Company Data

Accurate targeting requires detailed and enriched company data. Enriching company data helps you target the right companies more effectively, ensuring your marketing efforts are not wasted on unsuitable leads. Look at industry, employee count, team size, and other data to ensure accurate targeting.

📝 Your Side Kick could help your human SDRs save up to 10 minutes per company to enrich each company automatically using multiple data sources like Apollo, Builtwith, etc.

Side Kick can use Apollo to collect and analyze the necessary data to enrich your target list. This process includes verifying industry, employee count, and team size to ensure you are focusing on the right prospects.

Manual Personalization of Emails

In a crowded market, personalized outreach is essential to capture the attention of potential leads. Personalized emails significantly increase the likelihood of engagement and response, making your outreach efforts more effective.

📝 Your Side Kick can help identify decision makers, enrich for valid emails and update your CRM.

Side Kick automate the search for key marketing and sales leaders within target companies using tools like Apollo and Sales Navigator. Our team manually crafts personalized subject lines and icebreakers to ensure relevance and impact. This involves detailed research to create meaningful and engaging content.

Example:

• For Anaconda, we highlighted specific achievements of their leaders, making our internal outreach more relevant and engaging. This personalized approach helps us stand out and increased the chances of a positive response.

Continuous Engagement Through LinkedIn

Maintaining engagement with potential leads after the initial interaction is crucial for conversion. Engaging with LinkedIn posts of target leads helps maintain ongoing communication and visibility, nurturing the relationship until the lead is ready to convert.

📝 Your Side Kick can automatically track every LinkedIn post, categorise it using GPT and push relevant posts to a Slack channel.

Side Kick use GPT to categorize posts into relevant and irrelevant categories for engagement. This automated categorization helps us focus on posts that matter. Relevant posts are pushed to Slack with suggested actions, making engagement efficient and timely. This integration streamlines the process, allowing our team to respond quickly and appropriately.

Example:

• For example, we might comment on a post about an AI launch but ignore a job announcement, ensuring our interactions are meaningful. This targeted engagement strategy keeps us top-of-mind for potential leads and enhances our overall marketing effectiveness.

In conclusion, Side Kick’s outbound marketing automation workflows can optimize ROI for your LinkedIn Ad campaigns. By precisely targeting, enriching data, personalizing outreach, and maintaining continuous engagement, we help you achieve better results from your LinkedIn advertising efforts.

What Outcomes to Expect From Side Kick’s LinkedIn Outbound Strategy

Side Kick's LinkedIn outbound strategy is designed to maximize your marketing efforts and drive significant results. Here are the key outcomes you can expect:

Reduced Sales Cycle

By integrating outbound marketing automation to your inbound marketing approach, Side Kick helps reduce your sales cycle. The precise targeting and personalized outreach ensure that you are engaging with high-potential prospects with the right information at the right time, so they are more likely to convert.

Improved ROI on LinkedIn Ads

Enhanced ROI from your LinkedIn Ads campaigns. Side Kick compliments your existing LinkedIn ads by identifying and engaging with companies that show interest, ensuring your ad spend translates into meaningful interactions.

Better Targeting and Lead Quality

Improved quality of leads through precise targeting and data enrichment. With marketing tools integrated in its arsenal, Side Kick ensures that your outbound efforts are directed at companies that fit your Ideal Customer Profile (ICP), leading to higher-quality leads.

Enhanced Brand Visibility and Authority

Increased brand visibility and authority within your industry. By complimenting your LinkedIn ads with outbound marketing efforts, and using marketing automation, Side Kick helps establish your brand as a thought leader, which can lead to more inbound interest over time.

Streamlined Sales and Marketing Processes

More efficient and aligned sales and marketing processes. The integration of marketing automation helps streamline workflows, reducing manual effort and ensuring that both teams are working towards common goals.

Personalized Engagement at Scale

Effective personalized engagement with prospects at scale. Side Kick's strategy combines automated data gathering and manual personalization to craft meaningful outreach, ensuring each interaction is relevant and impactful.

Continuous Engagement and Relationship Building

Ongoing engagement with potential leads, leading to stronger relationships. By tracking and interacting with relevant LinkedIn posts, Side Kick helps maintain visibility and nurture relationships with prospects until they are ready to convert.

Side Kick ensures that your LinkedIn marketing efforts are not only effective but also sustainable, leading to long-term growth and success. The combination of outbound marketing automation with a robust inbound strategy, Side Kick delivers measurable results that can significantly enhance your business outcomes.

More on Outbound Marketing Automation by Side Kick

Marketing automation is at the heart of Side Kick's solutions, providing seamless integration and efficiency to your outbound efforts. Here’s how Side Kick can transform your approach to outbound marketing, addressing key pain points and challenges to drive tangible outcomes.

Addressing Pain Points and Challenges

Outbound marketing can be riddled with manual, time-consuming tasks that drain your team's productivity. Common pain points include:

1. Identifying the Right Targets: Finding and validating potential leads from vast data sources can be overwhelming and inefficient.

2. Personalizing Outreach: Crafting personalized messages for each lead requires substantial effort and can often lack consistency.

3. Data Management: Maintaining accurate and up-to-date information across multiple platforms is challenging and prone to errors.

4. Coordinating Efforts: Aligning sales and marketing efforts to ensure a cohesive strategy often involves complex processes and collaboration.

Side Kick addresses these challenges with its robust marketing automation and sales automation capabilities tailored specifically for outbound marketing.

Streamline Your Outreach

With Side Kick, your team can leverage automation to manage outreach more effectively. You can pinpoint your ideal customer profiles (ICP) and target them with precision. Our platform allows you to automate LinkedIn outreach, making it easy to engage with potential leads and nurture relationships.

Finding and Validating Leads

Side Kick automates the process of finding accounts and leads from diverse data sources such as LinkedIn, Apollo, conference attendee lists, Google Maps, Indeed, and Crunchbase. Our platform uses intent data to extract ICP accounts and performs real-time lead searches, ensuring you have a steady stream of high-quality leads. This eliminates the manual labor involved in data extraction, allowing your team to focus on engaging with prospects.

Personalizing Outreach

Side Kick uses GPT to craft personalized messages, ensuring your outreach resonates with your audience. This marketing automation tool eliminates the need for manual message creation, allowing your sales team to focus on high-value activities. Personalized messaging enhances your LinkedIn marketing efforts, leading to improved response rates and stronger connections with potential clients.

Efficient Data Management

Our platform integrates with your tech stack to streamline data flow, ensuring your CRM, sequencers, dialers, and data tools work together seamlessly. This integration is a key part of our marketing automation strategy, ensuring that your data is always up-to-date and easily accessible. With enriched data on team size, growth rates, technology installs, and valid contact information, your outreach becomes more targeted and effective.

Coordinating Efforts

Side Kick's automation pod, consisting of an Account Manager, Sales Ops, and Content professional, works with you to customize and optimize your workflows. This ensures alignment between marketing and sales efforts, leading to a cohesive strategy that drives better results. By integrating marketing efforts, qualifying engaged companies, and creating tasks for SDRs, our workflows streamline the entire process.

Comprehensive Lead Tracking

Side Kick's outbound marketing automation includes advanced lead tracking. We monitor LinkedIn posts, job changes, and company updates to keep you informed about potential opportunities. This proactive approach ensures you’re always a step ahead in identifying and engaging with potential clients. Whether tracking ABM accounts for news, relevant job posts, or new senior hires, Side Kick ensures you never miss an opportunity to connect.

Automated Workflows

Our platform features over 200 customizable workflows that automate everything from lead generation to enrichment and outreach. Whether you’re targeting local businesses or tracking LinkedIn advertising performance, our marketing automation platform ensures your processes are efficient and effective. These workflows address specific outbound marketing tasks, such as:

• Extracting relevant businesses from Google Maps and filtering based on criteria.

• Tracking LinkedIn posts for keywords and establishing relevance using GPT.

• Automating email sequences and LinkedIn engagement.

• Identifying job changes and new hires for targeted outreach.

Tangible Outcomes

By leveraging marketing automation and sales automation, Side Kick helps your team focus on strategic tasks rather than manual, repetitive ones. This approach not only improves efficiency but also enhances your overall outbound marketing strategy. With Side Kick, you can expect:

• Increased Opportunities: More precise targeting and personalized outreach lead to higher engagement rates.

• Shortened Sales Cycles: Automated processes streamline lead management, reducing the time from prospecting to closing.

• Higher Contract Values: Enhanced data and personalization result in more meaningful interactions and higher-value deals.

• Improved Team Morale: Automation reduces the burden of repetitive tasks, allowing your team to focus on creative and strategic activities.

  
  

Explore the full potential of LinkedIn marketing with Side Kick and transform your outbound efforts. Book a Demo with us!