Side Kick is a marketing and sales automation platform. This Side Kick Workflow helps you increase ABM engagement rates and reduce sales cycles.
Workflow
Track Key Developments
Track key developments across all ABM accounts and leads and receive real-time notifications on a Slack or Teams channel for timely sales intervention.
Track News
Track account-specific news for expansion, lay-offs, new launches, partnerships and more.
Track Job Posts
Track job posts from each account to extract budget, need and urgency to solve specific problems as well as identify their tech stack.
Track Hiring Data
Identify new senior hires, promotions and exits across all target accounts to identify high intent engagement opportunities.
Track Employee Growth Rates
Track growth rates for the entire account, for a specific department or for a specific role and be notified when certain rules are met.
Track Reviews
If you sell to SaaS companies, you can track reveiws for each account on G2/Google and be notified when a negative review surfaces that you can help the company avoid.
Track Leads on LinkedIn
Track all key decision makers on LinkedIn for posts, awards, news mentions, promotions and job exits.
Instant Notifications
Receive real-time updates in Slack or Teams, allowing your team to act swiftly on emerging engagement opportunities. And move deals down-funnel.
Integrated Support and Partnerships
In-house specialist teams and trusted partners to support your ABM efforts.
Workflow automation
Your Side Kick Account Manager can work with you to automate emails, LinkedIn outreach and creation of CRM tasks after a key event has been identified.
Consultative cold calls
Nexta is a sibling entity that focuses on calling into large enterprise accounts where the sales cycle is long and the contract value is large.
Demand generation
Side Kick works with trusted partners for building landing pages, content and running paid media campaigns that are integral to your ABM success.
Expected Outcomes
At the end of 3 months
Enhanced Engagement
10 engagement opportunities per day.
Reduced Sales Cycle
Measurable reduction in sales cycle.
Scalable ABM Play
Scale to infinite accounts and leads.
Who is this Workflow for?
Enterprise Sales team missing quota
Your Account Executives are missing quota and you are trying to pin-point out why.
Average ABM results
You run an ABM motion, but are not seeing the results you hoped for.
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Want To Dive Deeper?
If you are struggling to crack ABM, this may be the Workflow for you!