Side Kick is a marketing and sales automation platform. This Side Kick Workflow helps you use marketing efforts to better focus your outbound efforts.
Workflow
Integration with Marketing
Integrate with your inbound efforts (LinkedIn ads, Clearbit website visitors, Google PPC campaigns) to build list of highly engaged companies.
Qualify Company
Your Side Kick will automatically qualify companies based on employee size, industry and hundreds of other data points.
Identify Leads
Next, your Side Kick will automatically find relevant leads at the engaged companies.
Fetch Contact Details
Find their valid email and phone number.
Upload to CRM
Deduplicate and upload the leads to your CRM.
Hand-crafted Emails
Tasks are created for your SDR to send out hand-crafted emails. Automated email sequence enrolment can also be done.
SDRs Make Dials
Calling tasks are created for your SDRs in your cold calling tool.
LinkedIn Connects
Automated (or manual) connection requests are sent on LinkedIn.
LinkedIn Engagement
LinkedIn posts of all leads are tracked and pushed to Slack/Teams for SDR engagement.
Integrated Support and Partnerships
In-house specialist teams and trusted partners to support aligning your inbound and outbound efforts.
Hand crafted emails
Side Kick's in-house cold email content team invests upto 30 minutes per prospect to identify relevant ice-breakers.
Side Kick SDR
Nexta is a sibling SDR-as-a-Service entity that can help with cold calls and LinkedIn engagement.
Email infrastructure
Side Kick's in-house email infrastructure team can build and maintain multi-domain, multi-inbox infrastructure that consistently drives 50%+ open rates.
Demand generation
Side Kick works with trusted partners for building landing pages, content and running paid media campaigns that are integral to your inbound success.
Expected Outcomes
At the end of 3 months
Awareness
3000+ leads engaged.
MQLs
75 to 90 MQLs created.
SQLs
25 to 30 SQLs created.
Who is this Workflow for?
Disjointed Marketing and Sales Efforts
Your marketing and sales are working independent of each other.
Marketing Investment not Driving ROI
Inbound efforts are not driving meetings, or attribution is a challenge.
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Want To Dive Deeper?
If you are struggling to align Marketing and Sales, this may be the Workflow for you!