Side Kick is a marketing and sales automation service. This Side Kick Workflow helps founder-led-sales teams drive qualified meetings without the need to hire reps.
Workflow
Identify ICP Accounts
Leverage public and private data sources to extract accounts that show clear buying signals, aligning with your Ideal Customer Profile (ICP).
Discover Key Decision Makers
Target individuals with the authority to make purchasing decisions, using advanced data tools and analytics for precision.
Cold Email Infrastructure
Build disposable, multi-domain email infrastructure that rotates through inboxes and consistently delivers 60%+ open rates.
Dynamic Email Content
Side Kick helps you hyper-personalise emails by capturing company-specific data points and leveraging AI to construct each email from scratch.
Email Sequence Enrolment
Side Kick begins the outreach cadence by enroling each prospect into a dynamic email sequence using your preferred sequencing tool.
LinkedIn Connect & Pitch
Side Kick can automate LinkedIn outreach in the cadence strategically along with outbound emails.
Track Leads on LinkedIn
Track all key decision makers on LinkedIn for posts, awards, news mentions, promotions and job exits.
Slack Notifications
Receive real-time updates of LinkedIn activity in Slack or Teams, allowing your team to act swiftly on emerging engagement opportunities.
Integrated Support and Partnerships
In-house specialist teams and trusted partners to support your US GTM efforts.
Hand crafted emails
Side Kick's in-house cold email content team invests upto 30 minutes per prospect to identify relevant ice-breakers.
Consultative cold calls
Nexta is a sibling entity that focuses on calling into large enterprise accounts where the sales cycle is long and the contract value is large.
Demand generation
Side Kick works with trusted partners for building landing pages, content and running paid media campaigns that are integral to your US GTM success.
Expected Outcomes
At the end of 3 months
Enhanced Engagement
1000 leads engaged with 2% to 5% positive engagement.
Quality Meetings
1% to 2% opportunities with 10 meetings booked.
Scalable Tactics
Repeatable, predictable, scalable GTM play defined.
Who is this Workflow for?
Founder-led sales
You are running sales as the founder. You have little to no support. Your addressable market is large.
Targeted ABM outbound
You want to run ABM outbound on a specific set of accounts with large contract values.
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Want To Dive Deeper?
If you are struggling to crack US GTM, this may be the Workflow for you!